In today’s ever-changing digital age, video games have become an important way for people to pass the time. Let’s talk about this game called “PUBG: BATTLEGROUNDS”, which is famous for its exciting battle scenes. However, on its map Erangel, a unique “attraction” has recently appeared – KFC has officially debuted, becoming a unique landscape in this land filled with smoke.
This KFC is not a fried chicken shop in reality, but has been cleverly integrated into the game world. The originally ordinary gas station has been “decorated” and covered with bright red and white colors, and the signboard is on the stage, which makes people shine. Take a closer look and you will know the hidden mystery – a self-service ordering machine stands next to the counter. Players only need to press the interactive button to order an exclusive KFC fried chicken meal.
Let’s take a look at the ordering process, which is quite interesting. After placing the order, the player’s game nickname is displayed on the screen, just like the “reservation card” posted in the restaurant, adding a bit of solemnity to this virtual meal. Immediately, the hot fried chicken meal magically appeared, just like a wonderful feast across virtual and real life.
This fried chicken meal is extraordinary and has practical value. The so-called “family bucket” functions like a first aid kit in the game. When using it, the character will even pose in the action of gnawing chicken legs with relish, which is vivid and interesting. There are also “secret recipe fries”, although it is a small item, it plays the role of a bandage, and the action also reveals the mood of enjoying delicious food. The beverage part replaces energy drinks to help players restore vitality and continue to fight.
Such a design not only adds fun, but also takes into account the balance of the game. It is particularly worth mentioning that the self-service ordering machine only allows each player to use it once at each KFC, and it can only be used again after the game enters the fourth stage. The detailed rules undoubtedly increase the strategic component, making players more cautious when choosing the time to use it.
This time, KFC’s stay in Erangel is expected to last for a whole month. Its footprints are not limited to Erangel, and it can be seen in Miramar, Sanhok and Vikendi maps. What’s more, KFC banners are also hung on the take-off planes, and it seems that even the sky is filled with the tempting aroma of fried chicken as the players soar into the sky.
This is indeed a good example of game design and brand cooperation. It neither inserts advertisements abruptly nor destroys the game experience. Instead, it uses a clever fusion method to satisfy players’ pursuit of game fun and strengthen the brand’s image and presence. It can be said to have both benefits and can be regarded as a model of modern digital marketing.
In addition, “eating fried chicken” in addition to “eating chicken” adds a bit of fun to the common name of “eating chicken”. Players may stop at this red and white shop in the intervals of fierce battles, order a piece of fried chicken, and enjoy a moment of tranquility. The taste of life seems to be more precious in the midst of gunfire.
In short, KFC’s joining not only enriches the gameplay of the game, but also injects a touch of human fireworks into the virtual world. The design wisdom, marketing strategy and respect for the player experience behind it are worthy of sincere praise. I hope that in the future, we can see more cross-border cooperation that is both interesting and innovative, bringing more surprises and warmth to our digital life.